Organizations Our Coaches Serve
WELCOME TO CMI - Max PotentialI Coaching & Speaking
Launch Your Coaching
& Speaking Business
Package Your Passion to impact lives in 4 weeks,
and launch your business to earn $10k+ monthly!
Next Featured Event
VIP Night of Growth, Networking, and Strategy
Register for Strategy, accountability, a plan and network of high achievers ..This One’s For You!
Faith-driven individuals who want their vision aligned with God’s purpose
Entrepreneurs & business owners ready to plan with clarity, not guesswork
Coaches & speakers who want direction, structure, and momentum
Professionals who are tired of drifting and want a focused plan
Creatives & visionaries who have ideas but need a clear path forward
Leaders in transition discerning their next season
High-achievers who want alignment, not burnout
Thursday | 10:00 AM
Entrepreneurs Interactive Mastermind
The Life You’ve Been Waiting for is HERE!
JOIN OUR COACHING & SPEAKERS NETWORK
Is running your coaching business leaving you overwhelmed and stressed? Have you been trying to get booked for paid speaking but have no success? Do you help others often with advice but don't know how to package your passion so that you can impact lives and increase your income?
Whether you are seeking to become a Certified Life Coach or Speaker, want to Scale your Business of Any Kind or are ready to finally make true impact and increase your income... This is the place and we are the Team you’ve been praying for to MAXIMIZE YOUR POTENTIAL!
DOES THIS SOUND LIKE YOU?
-
Frustrated with Generic Advice
Tired of one-size-fits-all strategies that don’t move the needle? -
Following Every “Guru” with Little to Show
You’re trying everything but not getting the results you want. -
Struggling to Find Clients
Hoping to sign new clients—like yesterday? -
Dealing with “Pick Your Brain” Requests
Attracting people who can’t invest in your services? -
Income that Feels Like a Rollercoaster
Caught in a feast-or-famine cycle, stressing over your revenue flow? -
Second-Guessing Your Choices
Wondering if starting your coaching business was the right move? -
Unclear About Your Next Step
Not sure where to focus your time and energy?
GET STARTED TODAY
Streamline Your Idea, Package Your Program, Get Certified, and Launch a Profitable Business That
Impact Lives & Increases your Income
in 8 weeks or less!
MAX 365 COACHING
Get Daily Mentoring & Coaching
Daily conversations that convert you into a successful high achiever that maximizes your potential. No more figuring it out alone, no more feeling stuck, no more losing the battle of success to procrastination. Get DAILY practical life tips and accountability curated and delivered by Dr. Dwight Shawrod Riddick, Dr. Jennell Riddick and CMI Leadership Coaches and Speakers.
DIY COACH & SPEAKER
GET CERTIFIED TODAY
Start extensive online training and earn a Coaching & Speaking Certification with done for you templates, scripts, and proven strategies to gain clients. Weekly accountability, 1:1 specialized coaching, and exclusive access to Masterminds. (Training in coaching, speaking, leadership, sales, marketing and more).
THE PLAYMAKER
TURNKEY BUSINESS DESIGN
From an idea in your mind to a fully functioning, funded, with clients, great marketing strategy, and state recognized business; we are your TURN KEY SOLUTION for a 4 month $10K launch, $5k monthly income and 6-7 figure business system without you having to figure out the tech and learn graphic art.
WHAT OUR CLIENTS & COACHES ARE SAYING
Deidre Sanderlin
Women Who Lead LLC
"The information was timely and helpful for entrepreneurs. The presentations were AWESOME...they provoked me to want to hear more and enroll in their Business and Leadership Academy!"
Jasmine Smith
Envision Media, LLC
"I enjoyed this experience very much! I had a great time networking with the people at the event and the speakers were so enthusiastic!"
Kelli Sweat
"I really enjoy this opportunity to connect with other like-minded business execs. My mind vision has been broadened because of CMI. Each mastermind was rich with information, and I look forward to the next."
Monica Vaughn
Triumphant Academy, LLC
"CMI has provided with me the opportunity to motivate, inspire and change the lives of others while maximizing my potential at the same time."
Terry Gray
Safety Man Movement, LLC
"I have been with CMI for over 10 years and have found it to be consistently relevant, cutting-edge, and transformative for my business and personal development. It helped me travel the country as a 5-Figure per engagement motivational speaking."
Terrell Batten
Rising Star BC, Sr Pastor
"Each session lead by Dr. Riddick has been both inspirational and challenging. As a result, my approach, outlook and overall view of homiletics has been modified and transformed. I believe I have been improved based on the tools learned from this group. I also feel that my preparation has been revitalized and has become more consistent due in large part to the comprehensive and consummate lessons from this course."
James Banks
Entrepreneur
"Under the tutelage of Dr. Dwight Shawrod Riddick II, has been outstanding. It has help me improve my studying and the teaching I have received from Dr. Riddick. This group allows us to be ourselves and to respect one another's opinions. This group has motivated me to continue to study and work hard to help others see Christ."
Stacy Harden
Single Roses
"The training and coaching that I receive from the CMI-LC program and DS Riddick is a major contributor to my transformation into a quality coach. It not only helps me build and expand my coaching business, but it has also positioned me to take advantage of leadership opportunities in my professional career. By far, joining CMI-LC was one of the best decisions that I have made in pursuing my passion and maturing the gifts and talents I have been entrusted with to be a greater influencer and change agent in the world."
One on One Coaching, Onsite Small Group Huddles, Combines, and Online Sessions
Lorem ipsum dolor sit amet
Upcoming HIGHLIGHTED EVENT
Martin Luther King Jr Community Breakfast
MLK Jr. Day Community Breakfast
January 19, 2026 | 9:00 AM
Hilton Garden Inn – Suffolk Riverfront
Join us for a powerful MLK Jr. Day Breakfast as we honor the voices that shape our community—and invest in the voices of the future.
Presented by Dr. Dwight Riddick & Max Potential Coaching, and hosted by Retired United States Diplomat Michael Dillard, this inspiring morning will bring together leaders, educators, faith communities, and change-agents to reflect on Dr. King’s legacy and renew our commitment to leadership, unity, and service.
During the program, we will award a scholarship to a graduating high school senior, affirming the next generation of leaders, and dedicate a portion of the proceeds to the rebuilding of a school in Jamaica following the recent hurricane, extending Dr. King’s vision of justice and compassion beyond borders.
This is more than a breakfast—it is a call to listen, to lead, and to lift others as we rise.
Because when we honor every voice, we shape a stronger future—together.
PERSONAL TRAINING SESSIONS
How can we help Maximize Your Potential?
Get A Coach
FIND A COACH NOW!
CMI – Leadership Coaching provides the best leadership, business, and vocation specific coaches trained by John Maxwell Certified Coaches and industry leading professionals.
Crown Monthly Coaching Memberships
CMI MONTHLY COACHING MEMBERSHIPS
CMI Leadership Coaching welcomes you to our revamped Coaching Program, CMI Monthly Coaching Memberships! We have developed an opportunity for our coaching to reach on a more global and scaled platform, this is that platform.
Become A Coach
GET CERTIFIED TODAY
Join an extensive 8 month Coaching Certification with ongoing training, support and networking. (Training in coaching, speaking, leadership, finance, relationship, and more).
Book Publishing
Your Book!
There is an author in you and we want to reveal it to the world. Let us turn, Your Idea, Your Story, Your Sermon, Your Thesis, Your Message, Your Creativity, Your Poems, Your Words, Into YOUR BOOK! If You have the inspiration and dream of writing A book and becoming an author welcome to the FINAL STEP. The world needs your story!
Scale Your Business
GET CERTIFIED TODAY
From an idea in your mind to a fully functioning, funded, with clients, great marketing strategy, and state recognized business; we are your TURN KEY SOLUTION.
Pay It Forward
CMI-LC EMERGE FOUNDATION
There is an author in you and we want to reveal it to the world. Let us turn, Your Idea, Your Story, Your Sermon, Your Thesis, Your Message, Your Creativity, Your Poems, Your Words, Into YOUR BOOK! If You have the inspiration and dream of writing A book and becoming an author welcome to the FINAL STEP. The world needs your story!
REGISTER NOW!
2025 MENTORING & COACHING
Get Premium emails, live sessions, accountability, and more.
Reach Your Next Level In Personal Growth
MENTORSHIP & COACHING
Get Premium Mentoring & Coaching to accelerate your success, gain accountability, and achieve greater together.
No more figuring it out alone, no more feeling stuck, no more loosing the battle of success to procrastination. Get practical life tips and accountability
OUR FEATURED COACHES
CMI has launched hundreds of entreprenuers into successful business careers, profitable coaching courses, and into life transforming individuals. Choose a featured coach to help maximize your potential or that of your organization.
Dr. DS Riddick
Business Coach
Dr. Jennell Riddick R.
Life Coach
Terry Gray
Safety Coach
Dr. Angel White
Life Coach
Mark Whitfield Cyrpto
Fiance Coach
Nicole “NikE” Ellis
Healthy Living Coach
CONTACT NOW
ASK US ANYTHING
Get best results with us
425 West Washington Street, Suite 4,
Suffolk, Virginia 23434
757-320-1055
Our Coaches Have Business
SERVICES
Contact Info
-
757-320-1055
-
cmilcoach+info@gmail.com
© 2025 Copyrights by Max Potential CMI. All Rights Reserved | Designed by Tesmetech